Österbergs Industrihandel, an industrial logistics and service partner, has been serving customers since 1905. Recognizing the need for a more efficient sales process, Österbergs sought a tool that could support their established sales process, provide insights into customer transactions, and enable effective sales management.
Österbergs identified the need to work more effectively with their sales operations. The sales team required a tool that aligned with their established sales process and provided visibility into the latest customer transactions. Simultaneously, sales management needed better insights into ongoing customer interactions for targeted coaching and ensuring necessary reporting.
After evaluating various CRM solutions, Österbergs ultimately chose Prism Sales as their preferred sales tool to support both the sales team and sales management. Recognizing the importance of understanding each customer's potential, they integrated Prism Sales with their existing business system (ERP). This integration provided individual salespeople with a comprehensive overview of transactions, customer profitability, and potential.
Following a seamless implementation process, the sales team now utilizes Prism Sales as their daily work companion. The tool enables salespeople to log sales opportunities and activities, while also evaluating the potential of each individual customer. With Prism Sales, sales effectiveness has increased, leading to faster and more promising results than anticipated.
Prism Sales simplifies the sales process for Österbergs. Sales representatives can effortlessly log and track sales opportunities, ensuring a structured approach to deal management. The intuitive interface and user-friendly features enable the team to easily navigate the system and input relevant data, eliminating unnecessary complexity and saving valuable time.
With the integration of Prism Sales and their business system, Österbergs gains valuable insights into customer behavior, transaction history, and profitability. This data empowers sales representatives to make informed decisions, personalize customer interactions, and maximize sales potential. Sales managers benefit from improved visibility into ongoing customer interactions, allowing them to provide targeted coaching and ensure necessary reporting.
“With a focus on simplicity, user-friendliness, and effective sales management, Prism Sales has empowered the sales team to make data-driven decisions, enhance customer relationships, and drive successful outcomes.”
Österbergs' sales team is frequently on the move, meeting customers and attending sales appointments. Prism Sales offers a mobile-friendly experience, allowing sales representatives to access the sales tool on their smartphones or tablets. This feature ensures that crucial customer information, sales opportunities, and activity logs are easily accessible, promoting productivity and responsiveness while on the road.
By implementing Prism Sales as their chosen sales application, Österbergs Industrihandel has streamlined their sales operations and improved overall efficiency. With a focus on simplicity, user-friendliness, and effective sales management, Prism Sales has empowered the sales team to make data-driven decisions, enhance customer relationships, and drive successful outcomes. Österbergs is now better positioned as a comprehensive partner within the welding, construction, air, production, and hydraulics segments.
You might also be interested in this article: The story behind Prism Sales